title-logo title-logo
title-logo title-logo

"We absolutely love these! They look amazing. Green light all around. Thank you. We appreciate all of the thought you put into them. We are grinning from ear to ear over here."

Rachael and Blair, founders of Cheeky Melon Co

brandmark brandmark-phone

ABOUT THE BRAND

Cheeky Melon Co's mission is to raise awareness and educate about the importance of starting skincare at an early age after the baby phase, and to build health-conscious habits before skin problems appear. In their brand identity they desired a distinctive brand icon and captivating social media templates to attract their target audience.

DESIGN DECISIONS

We aimed to appeal to both parents and children, employing a modern, chunky font that is clean yet fun, and a vibrant, retro-inspired color palette. We emphasized their core value of "transparency" through a clear, simple message, complemented by playful and cheeky visuals. The logo's "o" was transformed into a half-melon illustration, wearing sunglasses, to embody the brand's light-hearted personality and visually connect it to the name.

pic-1 pic-1 pic-2 pic-2
pic-3 pic-3 pic-4 pic-4