ABOUT THE BRAND
Cheeky Melon Co's mission is to raise awareness and educate
about the importance of starting skincare at an early age after the baby phase,
and to build health-conscious habits before skin problems appear. In their
brand identity they desired a distinctive brand icon and captivating social
media templates to attract their target audience.
DESIGN DECISIONS
We aimed to appeal to both parents and children, employing a modern,
chunky font that is clean yet fun, and a vibrant, retro-inspired color palette. We emphasized
their core value of "transparency" through a clear, simple message, complemented by playful and
cheeky visuals. The logo's "o" was transformed into a half-melon illustration, wearing sunglasses,
to embody the brand's light-hearted personality and visually connect it to the name.
