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"Thank you for your patience with me during this process, you have done an amazing job!"

Deanna K., founder of Midnight

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ABOUT THE BRAND

Midnight's rebrand signified a shift in their business, transitioning from a fitness focus to holistic, natural supplements and mindful living accessories. The revamped brand now includes coaching sessions and a safe space for women dealing with weight loss or mental health challenges. Seeking a professional brand identity, Midnight aimed to reflect their new values and purpose, moving away from a DIY approach.

DESIGN DECISIONS

Our design strategy centered around modern, playful, and visually appealing elements. Choosing muted yet uplifting colors, we emphasized the brand's positive personality. A minimalist logo suite, combined with a clean and timeless design, maintained a playful balance. To attract a wider audience and increase brand recognition, we developed engaging branded collateral and social media templates.

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