"Petra's collaboration on PETLY's packaging design and social media templates has been an absolute delight. Her creativity is matched only by her professionalism, efficiency, and impeccable designs that capture the essence of our brand effortlessly. I wholeheartedly recommend Petra to anyone in search of a talented graphic designer who brings both creativity and reliability to the table."

Alexandra K., founder of Petly London

ABOUT THE BRAND

Petly London approached us with an established logo, color palette, and typography selection, seeking assistance for social and print elements. Our objective was to enhance the brand's unboxing experience, making customers feel as though they're receiving a unique gift rather than just a package. We also focused on developing engaging Instagram templates.

DESIGN DECISIONS

We aimed to avoid a generic pet-themed aesthetic. Instead, we opted for a bold, contemporary design for the mailer box, complete with a personalized thank you card, stickers, and hangtags. We incorporated modern doodles, which were not exclusively pet-related, to create a distinctive tissue paper design and Instagram templates. Additional size charts were illustrated for easy comprehension.