Midnight

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Find out more about

Midnight

THE PROJECT

The purpose of the Midnight rebrand was a shift in the business, from a fitness brand, the new line was more focused on holistic, natural supplements and accessories for a mindful life. The business was ready to ditch the DIY and get a brand identity done that will communicate the brand's new values and purpose. We focused on "modern, playful and aesthetically pleasing" keywords at the starting point. Choosing muted but uplifting colors helped us to highlight the brand's positive personality. The minimal approach toward the logo suite creates a balanced, clean yet playful concept.

THE GOALS

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Together we've worked on:

Deanna says:

"Thank you for your patience with me, during this process, you have done an amazing job"

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