Mori Matcha is a monthly subscription delivering authentic matcha and Japanese-inspired treats right to your door. We designed the brand to evoke an organic, earthy vibe using a rough-edged sans-serif font and a custom icon logo. The color palette brings together vibrant and earthy tones, creating a balanced and inviting feel that reflects both playfulness and natural authenticity. Inspired by authenticity and simplicity, the design reflects a deep connection to nature and the true spirit of matcha.