ABOUT THE BRAND
Pearls and Lace is a wedding dress boutique based in Ireland,
known for delivering a premium bridal shopping experience. With an already
established reputation and social media following, our task was to preserve
the unique charm of Pearls and Lace while updating their brand for a cohesive
and expanded identity. We made sure to maintain continuity, especially with
their primary logo, to ensure a seamless transition for their loyal customers.
DESIGN DECISIONS
A luxurious handwritten font and modern serif type were
carefully selected, offering a sophisticated yet welcoming appearance for
the brand. We focused on a dreamy color palette, luxurious yet welcoming
typography, and delicate wedding-related illustrations to create a
sophisticated and romantic feel. By designing various branded materials
and consistent social media templates, we aimed to provide a cohesive
visual identity and elevate the customer experience both in-store and online.
