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"We loved it Petra- it felt so on brand for us and we felt you captured our style perfectly."

Carole, founder of Pearls and Lace

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ABOUT THE BRAND

Pearls and Lace is a wedding dress boutique based in Ireland, known for delivering a premium bridal shopping experience. With an already established reputation and social media following, our task was to preserve the unique charm of Pearls and Lace while updating their brand for a cohesive and expanded identity. We made sure to maintain continuity, especially with their primary logo, to ensure a seamless transition for their loyal customers.

DESIGN DECISIONS

A luxurious handwritten font and modern serif type were carefully selected, offering a sophisticated yet welcoming appearance for the brand. We focused on a dreamy color palette, luxurious yet welcoming typography, and delicate wedding-related illustrations to create a sophisticated and romantic feel. By designing various branded materials and consistent social media templates, we aimed to provide a cohesive visual identity and elevate the customer experience both in-store and online.

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