Hüma is an energetic supplement brand for people who want to feel real fuel without the pharmaceutical taste. We designed Huma around one principle: minimal modern with vibrant, real personality. The logo is clean, but the connected flowing letters bring the energy in. The packaging system is bold and cohesive, and the entire concept is focused around the brand's promise of being entirely fruit based. We added rough-edged illustrations to keep them playful, while the photography brings a more fruity and real aesthetic. Every design decisions was asking the same question: does this feel like energy you're actually getting? This is what refusing to be boring looks like, mixing in a bit of fun into modern.