The brief was simple: coffee with personality. Our branding captures the essence of their philosophy: quality coffee with a playful spirit. The logo has that handcrafted feel, intentionally a bit messy, because perfect can be boring. But the real charm is the cat mascot, designed in various poses to bring the brand to life, perfectly embodying the elegance and mischief of a solid espresso. With vibrant sticker-style illustrations and lively striped patterns, everything feels warm and approachable. Each coffee pouch has its own personality, featuring names like Midnight Zoomies and Golden Whisk, which hint at the roast inside. This branding invites coffee lovers to join in and feel a sense of community.