ABOUT THE BRAND
Childish Adulting is a lifestyle brand designed to help adults reconnect with the joy,
creativity, and wonder of childhood, without sacrificing quality or intention. From rescued plushie adoption
kits to nostalgic gift boxes, sticker collage sets, and outdoor adventure kits, every product is crafted to
spark delight and make everyday life feel more playful, comforting, and connected. It's about honoring your
inner child while living fully as an adult.
DESIGN DECISIONS
The visual direction draws from nostalgic outdoor adventures, warm earthy tones,
sun-faded colors, and textured layers create a mood that feels like the end of summer in a small mountain
town. We used a retro-inspired typeface, paired with a soft monoline font to bring in a playful feel.
The mascot, Ollie, is a friendly explorer stepping out from a circular mountain scene, like he's heading
off on an adventure from a storybook. His presence adds character, emotion, and flexibility across touchpoints.
A set of illustrated assets, sticker-style doodles tie together themes of nature, nostalgia, stationery, and storytelling.
