"Working with Petra at Piggz Design has been such a positive and rewarding experience. From start to finish, the process was smooth, collaborative, and full of thoughtful detail. Petra took the time to really understand my vision and delivered a brand identity that exceeded my expectations! I'm so grateful for the time, care, and expertise that went into this project and I wouldn’t hesitate to recommend Piggz Design to anyone looking to bring their brand to life!"

Rachel M., founder of Untitled Lashes

ABOUT THE BRAND

Untitled Lashes is a modern lash brand redefining coloured lashes with a subtle, wearable twist. Specializing in multidimensional styles that enhance natural beauty, their lashes blend soft hues to complement all eye colours, perfect for both everyday and expressive looks. As a new brand, they were in need of an identity that felt simple yet creative, bold enough to stand out, but still approachable. The goal was to avoid clichés like eyelash icons, instead exploring more abstract, ownable marks.

DESIGN DECISIONS

The visual identity balances minimalism and boldness with a playful twist. A custom, expressive logo in a thick modern font anchors the brand, while hand-drawn doodles and a marker-style accent font add personality and tie into the DIY, sticker-inspired concept. Pops of vibrant color bring energy to the otherwise black-and-white palette. We also designed interactive sticker sheets and unique lash packaging to support the “name your own lash” idea, making the brand feel personal, fun, and full of expression.