ABOUT THE BRAND
Lash Opium Pro is a premium lash extension supplier in the UK.
Working with us their goal was to walk away with a strong identity, to build brand
awereness and become recognizable. The brand is a start-up, therefore attracting the
right people to their socials was also an important point. They work toward expanding
the brand into education, a physical as well as an online store and to build a community.
DESIGN DECISIONS
The vision was high-end, tropical, exciting, industry-leading.
We utilized exotic colors and minimalist design elements to evoke the desired feelings.
Our goal was to create a visual identity that makes people feel like they want to be
part of this luxury experience, and that they can be too. Strategic use of tropical
imagery enhances the overall concept, positioning the brand as a leader in the industry.
