"From the very beginning, Petra was incredibly communicative and made the entire process smooth and enjoyable. She met every deadline and was always available for video calls to discuss details and revisions, which made collaboration effortless. I highly recommend Piggz Design to anyone looking to elevate their brand. Petra is a true professional with a talent for bringing unique visions to life. We look forward to working on more designs with Petra!"

Morgan B., owner of Sweet Smiles Orlando

ABOUT THE BRAND

Sweet Smiles approached us to rebrand their business, requesting a cool, modern image that would appeal to a younger audience and their parents. As they're based in Orlando, Florida, we incorporated the local vibrancy and color into the visuals, with a hint of vintage aesthetic. They wanted to distance themselves from traditional dental branding, focusing on their name - "Sweet" Smiles.

DESIGN DECISIONS

To differentiate them, we focused on their brand name, and by blending dental and sweet themes, using fun taglines such as “we create sweet smiles” we incorporated a popsicle theme. The color palette reflects a beachy, enjoyable atmosphere, representing Orlando’s orange fields. The striped patterns add visual interest, fitting well with the popsicle theme and the hint of vintage/Palm Springs vibes.