ABOUT THE BRAND
Four Sisters offers a unique gifting experience,
specializing in personalized, affordable luxury sleepwear that encourages
self-care and comfort. By delivering beautifully packaged orders right
to your loved one's doorstep, their service takes the pressure out of
finding the perfect present. The founder, known as the "personal shopper"
in her family, is passionate about helping people choose gifts, inspired
by her love for buying presents, so it was important for us to create a
more personal brand.
DESIGN DECISIONS
Some of the logo variations include a bow or ribbon,
symbolizing elegance and charm, and reflecting the focus on personalized,
high-end products. Hand-drawn elements add a personal touch, evoking the
experience of opening a package or gifting. An elegant serif font creates
a luxurious and elegant feel paired with a handwritten font to create a
more personal aesthetic. The overall design aims for a girly elegant feel
with a hint of vintage, communicating the brand's values where comfort
meets luxury.