"I am so extremely thankful to Petra for the amazingly hard work she has done. I was amazed by her processes of all the tools, the questionnaires, video's with explanation and the other things she did in the branding package. She really dig in and asked me questions to rethink my concept which led me to more growth. I fell in love of every aspect of the branding! From the bottom of my heart, once again, THANK YOU PETRA!"

Rehana K.P., founder of byRKP

ABOUT THE BRAND

byRKP is a conscientious brand dedicated to providing high-quality, vegan, and sustainable skincare products. Their commitment to safe and effective ingredients ensures that customers can use their products with complete peace of mind. They believe in a clean and chemical-free approach to beauty, promoting wellness and respect for our planet.

DESIGN DECISIONS

The design philosophy mirrors their brand values, striving for a meaningful minimalism that resonates with the customers. The icon logo, a minimalistic phoenix, symbolizes the new beginnings and transformative experiences they aim to provide. The soft serif font evokes a luxurious feel, while earthy, nature-inspired color palette messages their commitment to clean beauty. (Every design element is carefully chosen to reflect our dedication to quality, sustainability, and elegance.)