ABOUT THE BRAND
BoldBird Apparel is created by founder Laura,
a fashion enthusiast, to enable modern moms and ambitious women
to express themselves through stylish clothing. Their mission is
to embolden women to embrace fearlessness, confidence, and self-expression.
Each shirt or sweatshirt is designed by the founder, Laura, who pours her
soul into these designs.
DESIGN DECISIONS
To reflect the empowering and daring nature of BoldBird,
we chose a customized, bold font. The iconic swallow symbolizes the brand
name, representing courage and freedom, aligning with our tagline "express
your true self." A whimsical, hand-drawn flower adds a friendly and
enjoyable touch to the design, reinforcing our commitment to authentic
self-expression.
