ABOUT THE BRAND
BeautybyPreita is a luxuriously natural makeup line,
committed to quality and purity, dedicated to transform the way women use
makeup. These best performing products are never tested on animals, have
no harmful chemicals, all vegan and clean. It was the founder’s dream as
a little girl to create a makeup brand, so a childhood dream comes to life
through this luxurious brand.
DESIGN DECISIONS
To capture the essence of a childhood dream and the
brand's feminine spirit, we adopted a "princess" theme. The elegant oval
motif reminds us of a mirror from a princess movie, combined with refined
typography to create a mature and sophisticated look. Delicate, luxurious
hues and a whimsical pattern, inspired by cosmetics and royal themes,
complete the enchanting design.